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Through the dungeon to the multiplex – exactly how bondage has gripped the country

Through the dungeon to the multiplex – exactly how bondage has gripped the country

Writers

Professor of Management and Company History, Heriot-Watt University

Lecturer in Marketing., Heriot-Watt University

Disclosure statement

The writers usually do not benefit, consult, very own shares in or receive capital from any business or organization that could take advantage of this informative article, while having disclosed no appropriate affiliations camster beyond their educational visit.

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Heriot Watt provides financing being a user for the discussion British.

The discussion UK gets funding from all of these organisations

The rise of popular desire for BDSM (bondage, domination, masochism and sadism) which have resulted through the Fifty Shades of Grey trilogy of novels was one thing of the truth. Starting as texts whose general marginality initially seemed guaranteed by both theme (BDSM) and format (online fan fiction), today these are typically therefore popular that millions are anticipating the adaptation of this 2nd book going to cinemas a few weeks – simply irritation to have that mask out.

The book that is original the record when it comes to fastest-selling paperback ever, topping bestseller listings all around the globe being translated into significantly more than 50 languages, sooner or later leading to the very first movie adaptation in February 2015. (more…)