Professor of Management and Company History, Heriot-Watt University
Lecturer in Marketing., Heriot-Watt University
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The rise of popular desire for BDSM (bondage, domination, masochism and sadism) which have resulted through the Fifty Shades of Grey trilogy of novels was one thing of the truth. Starting as texts whose general marginality initially seemed guaranteed by both theme (BDSM) and format (online fan fiction), today these are typically therefore popular that millions are anticipating the adaptation of this 2nd book going to cinemas a few weeks вЂ“ simply irritation to have that mask out.
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